"Water scarcity is different from disasters like hurricanes or earthquakes because it gives us an unprecedented degree of lead-time for preparation. So why aren't we taking advantage of that? Human psychology makes us apathetic about mitigating risks that we (incorrectly) think won't affect us. As far as recipes for disaster go, this combination is a doozy. We simply can't wait until a water crisis becomes an immediate threat." Click here to learn more